When we decided to create a more affordable “simple skincare” line to complement our high-tech nano-cosmeceuticals, we asked some people for their reactions. Here are some of the comments we received:

Long ago and not far away,
... before we become internationally renowned for our nano-cosmeceuticals,
... before our expertise in topical formulations came to be widely sought,
... when we started the project that would become Elsom Research Co., Inc.,
... we invented some well-made and delightful skincare products that we thought people would like. Then we asked everyone we met to try our skincare and tell us what they thought. As it turns out, they did like it. They liked it a lot!

Well, the whole truth is that some of the people who liked the skincare we made thought that our packaging ideas were just a bit "unusual". For example, we packaged some skincare in jelly-jars decorated with ribbons and flowers and smiley-face stickers; we gave away samples in sparkly party-favor bags decorated with bright balloons; we gave our skincare cheerful names like "Lotion Potion" and "Happy Skin". We wanted our products to help people feel happy; we knew that the great products we made spoke for themselves about quality, and we thought a few balloons and ribbons and smileys would add to the good spirit and keep everyone in the right mood.

Before long, the "People Who Know" informed us that skincare is meant to look luxurious, presented in packaging that is showy, not happy. Hmm. The whole showy attitude doesn't work for us: we'd rather charge a fair price for ingredient-rich skincare than an inflated price for thickened water in fancy frosted-glass bottles. We were also informed by well-meaning "experts" that skincare shoppers don't care whether the products they buy do any good or contain anything real or beneficial. Supposedly, shoppers can't really judge quality and just buy whatever is fashionable: with the right advertising, packaging, and celebrity endorsements, anything will sell.

We listened as respectfully as we could to the "experts", but we decided that the people who would buy our skincare would do so because they are smart enough to care about the same things we care about, beginning with well-formulated real ingredients. We decided to continue creating products we believe in, and not worry too much about non-essentials such as pretty packaging, luxurious attitude, and advertising hype.

Innovative Biotechnologies from Elsom Research

We invented several breakthrough technologies which became the basis of nanotechnology-enhanced cosmeceuticals. As we developed our nano-cosmeceuticals lines and our products set new standards for the skincare industry and attracted attention world-wide, we expanded quite a bit beyond our original scope of creating wonderful, affordable, and meaningful skincare. We focused on meeting technological challenges, making it practical to formulate great cosmeceuticals with new methods and an otherwise-unreachable range of ingredients. So, we went ahead with our plans for Elsom Research, inventing new formulation nano-technologies and using them to combine botanicals and vitamins in amazing, creative, and scientifically-sound ways. But we still missed our "Lotion Potion" and "Happy Skin".

Our achievement in using nano-technologies to enrich cosmeceuticals with vitamins and botanicals enhanced cosmeceuticals are pioneering the frontiers of skincare for more than 10 years. With all our complex high-tech products, what we keep hearing from our customers is that we are spreading much happiness along with our innovative formulations: looking good and feeling good have a great deal to do with each other.

Welcome to Lotion-Potion.com

With lotion-potion.com, we combine the freshness of spirit with which we started Elsom Research with the experience and sophistication we have gained in nanotechnology-enhanced formulation of cosmeceuticals. We are now offering a "simple", light, and inexpensive skincare product line in addition to our high-technology cosmeceuticals and, while we are at it, we've decided to have a little more fun than is usual in the skincare business.

So, don't be surprised if, here at lotion-potion.com, you come across some bright colors and funny poems, and maybe even some flowers and smileys and balloons. As for what you'll get when you purchase our "simple skincare": well, you'll just have to try it and find out what "simple skincare" means when formulated by Elsom Research!